Founding SDR (in-office, Lehi UT)
Get Parallel
Founding Sales Development Representative (SDR)
Location: In-office
Type: Full-time
OTE: $100,000 (Base + Commission)
Company Snapshot
We are a fast-growing finance software company built for startups. Our mission is to help founders keep a closer eye on every dollar from day one. We have strong early traction with a growing customer base, consistent sales momentum, and clear market pull from founders and operators who care about control, visibility, and automation.
Why This Role Matters
So far, growth has been driven by founder-led sales, inbound curiosity, and early product-market fit. Founders want what we have built, and when they see it, they buy.
Now it is time to scale that motion. We are building a founding revenue team that turns early interest into a repeatable, high-velocity pipeline. As our first Sales Development Representative, you will play a key role in that foundation by converting demand into opportunity, tightening feedback loops between sales and marketing, and setting the tone for how we communicate with founders. If you apply, use the word “cornbelly's” in your subject line showing you noticed this.
You will work directly with the founding team to execute focused outreach, nurture warm leads, and provide daily insight into what is landing, what is not, and how we can keep improving.
This is not a volume role. It is a precision execution seat for someone who is competitive, organized, creative, and obsessed with performance.
What You Will Do
- Own top-of-funnel execution by reaching out to founders and operators through targeted, high-quality outreach that cuts through noise and earns attention.
- Nurture and qualify warm leads into high-intent, ready-to-buy meetings.
- Collaborate with the founding revenue team to refine messaging, test new angles, and share insights from every conversation.
- Run outbound experiments and continuously test tone, timing, and sequencing across email, LinkedIn, and calls.
- Provide daily, weekly, and monthly insight reports to help the team see patterns and improve targeting.
- Help build the system by documenting what works, refining processes, and contributing to the outbound foundation for future SDRs.
- Master the craft through continuous improvement in communication, creativity, and process discipline.
What We Are Looking For
- 1 to 2 years of sales or customer-facing experience.
- You live for the game and love competing, improving, and winning.
- Extremely organized with strong time and pipeline management.
- You hate losing and push harder to find a way to win.
- Creative and signal-driven with the ability to make outreach stand out and identify what matters.
- Confident speaking with founders and high-performing operators.
- High feedback tolerance and ability to iterate quickly.
- Strong written and verbal communication skills.
- Curious about startups, go-to-market strategy, and building from zero to one.
Expectations
- Once fully ramped, you are expected to deliver 35 qualified meetings per month.
- Maintain a consistent rhythm of daily outreach, creative experimentation, and proactive communication with the team.
- Track and report key metrics clearly and consistently.
- Execute with focus, precision, and urgency every single day.
What Success Looks Like Every Month
- You hold 35 outbound qualified meetings per month with founders and operators.
- You consistently communicate learnings and insights with the team to help shape the sales playbook.
- You bring clarity and signal from the field, helping refine messaging, targeting, and processes.
- You maintain a clean, disciplined pipeline and deliver results predictably.
- You are known internally as someone who executes relentlessly and raises the standard for excellence.
What Success Looks Like in 6 Months
- You have mastered our outbound systems, messaging, and rhythms.
- You consistently exceed your meeting quota and are recognized as a top performer within the team.
- You have developed a deep understanding of our customer base, their challenges, and how our product drives value.
- You actively contribute to refining our sales playbook and shaping the company’s outbound motion.
- You are being prepared for promotion into an Account Executive role, where you will own deals end-to-end, run full sales cycles, and continue to grow your impact on revenue.
Why This Role Is Different
This is not a corporate SDR role. You will not be a cog in a machine. You will be helping build the machine.
You will work directly with the founders and the revenue team in-office, learning every part of the go-to-market motion as it is being built. You will have visibility into the entire customer journey and play a central role in shaping how we sell, learn, and grow. If you are organized, creative, obsessed with your craft, and live for the game, this is your chance to build something real in the room with the people building it.